We’re an opinionated small company, and as such we adopt a certain set of principles and guidelines that we believe in, and which we think will allow us to passionately do great work and make the web a better place.
Innovative Approach
We approach our projects using new “preferably never been tried” approaches, allowing us to get new “preferably never been achieved” results and solutions.
We know that regular solutions work, get things done, and everyone is happy with them but we strive to find and create exceptional and cutting-edge solutions, the likes of which have never been done for our projects and clients.
We love to be different and for our projects to stand out from the pack, and we work hard for that.
Experimentation
As scary as it may sound, we love to experiment with new ideas and push the envelope by trying things for the first time.
Breakthroughs are achieved by venturing into new grounds, tinkering with new concepts and testing ridiculous ideas, and plus experimenting is fun, risky and rewarding, we do it all the time and we try to get our clients to do it with us.
Rapid Prototyping
It’s the art and science of breaking a everything into smaller, manageable chunks, that can be finished and validated quickly and efficiently without having to wait through the whole process for the final result.
We believe that when things work, it will be apparent from the beginning and that most great ideas happen during the development of an application, so we make sure that we get something out as soon as possible and then iterate on it till we reach the final result.
We believe in the natural evolution of any project that occur on a frequent basis according to real-world feedback, our project timelines are intentionally short to encourage continuos involvement in the application as it is created.
We live and die by Rapid prototyping, to make sure that we don’t waste our time and most importantly yours.
Short Timelines
The rapid prototyping methodology that we use in development and consulting projects allow us to breakdown projects into smaller projects, which take short timelines that span days instead of weeks and months.
Minimal and simple design
Less is more, and that starts with web design; We love to reduce web design to its basic and necessary elements.
We try our best to cut back on flash elements, heavy graphics, and complex color palettes, and instead we create clean, simple designs and intuitive self-explanatory user interfaces.
We believe that perfection is reached not when there is nothing left to add, but when there is nothing left to take away.
No matter how cool your interface is, it would be better if there were less of it – Alan Cooper.
Utilization of available tools
The web brought the contribution of millions of people right into our hands, so when we need something for our projects, we make sure to scour the web, to find everything that could be of use to us. If you need something and we are able to find it for you, we will refer you to it and help you customize it according to your needs and start using it.
We hate reinventing the wheel, and we think it’s better for us to work on new cool things than to do the same things over and over again.
Open, web-based and state-of-the-art Tools
When we search for tools to help us do our projects, we look for open, web-based and fun tools that use common web standards and utilize the latest web technologies.